Â鶹ÊÓƵ’s Logo and Style Guide
The Â鶹ÊÓƵ logo is a critical marketing and branding tool for the system. It serves as the basis for Â鶹ÊÓƵ’s graphic identity and helps to visually communicate what Â鶹ÊÓƵ is and what its strategic priorities are.
The Â鶹ÊÓƵ logo is available in two different orientations (horizontal and stacked) and in a variety of file formats. All of these files can be downloaded here.
There are strict style guidelines governing the use of the Â鶹ÊÓƵ logo. These guidelines are spelled out in the Â鶹ÊÓƵ Logo Style Guide. Any deviations from the parameters set forth in the style guide must be approved by the Â鶹ÊÓƵ Office of Communications.
Additional information about the Â鶹ÊÓƵ logo can be found here.
Logo Usage Guidelines
These guidelines detail proper use of the University System of Maryland (Â鶹ÊÓƵ) logo,
as approved by Â鶹ÊÓƵ leadership.
Everyone who communicates on behalf of Â鶹ÊÓƵ and/or uses the logo shall be aware of and
adhere to these guidelines. The purpose of the guidelines is to maintain a consistent visual
appearance throughout all Â鶹ÊÓƵ materials and to ensure the logo's integrity.
Please follow them carefully.
Logo
Colors
Logo Versions
Full Color
One Color
Gray Scale
Reverse
Clear Zone
Guideline
The minimum clear zone on all sides of the logo is equal to the height of the bottom black diamond shape in the shield.
Fonts
The primary font is Adobe Garamond. The logo uses Adobe Garamond bold and bold italic.
Sizing
Minimum size 1.5� wide or 108 pixels wide
Downloads
Â鶹ÊÓƵ Primary Logo - Horizontal
** For more detail on which file type should be used in different contexts, see the chart below.
Common Logo File Configurations: File Types, Sizes, and Color Modes
| File Type |
|
EPS |
JPG |
JPG |
PNG |
PNG |
| Unit of Measurement |
|
N/A
EPS is a scalable vector graphic |
Pixels |
Inches |
Pixels |
Inches |
| Resolution |
|
N/A |
72 ppi
(web/low-res) |
300 ppi
(print/high-res) |
72 ppi
(web/low-res) |
300 ppi
(print/high-res) |
| Color Modes |
CMYK
(professional print) |
✓ |
|
|
|
|
RGB
(web and MS Office) |
✓ |
✓ |
✓ |
✓ |
✓ |
K
(Black Only) |
✓ |
✓ |
✓ |
✓ |
✓ |
Reverse
(White Only) |
✓ |
|
|
✓ |
✓ |
PMS
(Professional Print) |
✓ |
|
|
|
|
| Usage |
|
Professional design programs (e.g., InDesign), MS Office
(can scale with no loss of clarity) |
Web
(when logo is being used on a white background)
MS Office (when high-res is not required) |
Desktop publishing, MS Office
(when high-res is required) |
Web
(when logo is being used on a white background)
MS Office (when high-res is not required) |
Desktop publishing, MS Office
(when high-res is required) |
| Downloads |
Download EPS Files
|
Download JPG Files
|
Download PNG Files
|
Download Full Â鶹ÊÓƵ Logo Style Guide
